Reputation Management Services
Managing Your Online Reputation
If your business is online, people are talking. Reviews and referrals have great power for a business, and it's important to be a part of conversations about your business--the good and the bad. Monitoring what is being said provides the opportunity to address unhappy customers. It also means turning happy customers into more happy customers. With the variety of listing services and online directories, as well as social media platforms, it's hard to keep track of what everyone is saying. Let us manage that for you with our Reputation Management services.
Blackboard Digital Marketing
uses a tried-and-true process of shaping and influencing
public perception
of your company and brand. We keep an eye on what is being said about you so we can influence perception and public conversations. This includes monitoring online directories, joining conversations, responding to reputation threats, and seizing opportunities to boost reputation.
Turning Public Conversation into Leads
The end game of any marketing decision is to build your business, often through solidifying your brand and gaining valuable leads. One great way to do this is through word of mouth. A good review from a trusted source goes a long way in a community, just like a bad review can wreak havoc.
On top of worrying about what is being said, becoming part of the conversation is vital to using it in your favor. A bad review can be mediated, and a good review can be stretched into many more. But with all the online directories and social media platforms, keeping track of who is saying what is a massive task. Blackboard Digital Marketing will monitor and engage in these conversations for you, auditing, optimizing, and managing your good name so it becomes even better.